Automation Lead Capture Salesforce.com Vendors 
Customer Experience Matrix
DECEMBER 4, 2012
One easily predictable trend in B2B marketing automation is that vendors will tailor their systems to specific industries. The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. Mindmatrix does a good job with these features.
Customer Experience Matrix
FEBRUARY 13, 2014
The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.
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Customer Experience Matrix
JUNE 27, 2014
The CDP industry has been moving along nicely without my attention: new CDPs keep emerging and the existing vendors are growing. This model can score new leads and classify existing opportunities in the sales pipeline. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others.
Customer Experience Matrix
MARCH 6, 2016
Although such work is in early stages at Infusionsoft, the product is being engineered to allow insertion of automated marketing features as these become available. Infusionsoft argues that their partner network is a competitive barrier that would be hard for another software vendor to overcome. Two other vendors also caught my eye.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. I believe this is a key capability.
Lead Liaison
MARCH 1, 2019
The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit! What sets GoExhibit!™
WebMarketCentral
DECEMBER 8, 2008
lead automation management vendors. These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead.
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