Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. But I expect the sales automation vendors to take the business for themselves.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

Customer Experience Matrix

DECEMBER 8, 2011

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. But social is clearly growing fast and has great potential. Results are summarized in the table below. .

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Adobe Experience Cloud Blog

JUNE 27, 2010

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. Providing the option to pass back leads to marketing for further nurturing.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that. So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. What’s Next?!

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

B2B Marketing Zone Posts

NOVEMBER 2, 2010

21 Tips & Other Impressions from the Marketo User Summit , October 14, 2010 Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Marketo (37). Jigsaw (10). Linkedin (90). It’s all heady stuff. Let’s take a closer look at both. Google (116).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Linkedin (83). LinkedIn Adds the Ability to Follow Companies , April 30, 2010. There were a lot of negative comments, saying there will be no use or impact. With that understanding, you are ahead of the game. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40