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Book Review: eMarketing Strategies for the Complex Sale

Webbiquity

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. The book is a bit repetitive in places, but it’s repetition with a purpose; this is important stuff!

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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Social Media.

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Content Takes Center Stage

Ambal's Amusings

" Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. In 2010, organizations will increasingly deploy marketing automation tools. eMarketing Strategies for the Complex Sale. What actions should marketers take in 2010?"

Microsite 100
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Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark Consulting

Other websites or emarketing channels. Landing pages (or microsites) are created specifically to briefly promote your solution, and provide valuable content worth downloading or registering because it contributes to solving a business problem. New white paper on how to select a CRM, from @companyX”. Social Media.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ).