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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Did martech break B2B marketing?

Martech

“We just signed up for this Eloqua thing. We were one of Eloqua’s first customers and that’s where my adventure with marketing automation began. We were doing it all back then, with very little playbook guidance: Lead magnets. Lead capture forms. Lead scoring. Lead ranking. Lead routing.

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The 22 Best Virtual Event Platforms

Webbiquity

Features include breakout sessions, virtual exhibitor booths, lead capture, streaming video, and capability to interact with speakers, sponsors, and other event attendees. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Total reviews: 156. Average user rating: 9.35.

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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure). Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). You’re probably feeling it.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. which is not the ideal situation.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Beyond data enrichment, you can also identify target accounts through predictive analytics such as lead scoring and account intelligence. A few of the major marketing automation platforms have this capability built in, but there are also stand-alone tools that can help you analyze your current accounts to identify targets. Email Tools.

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Moving Beyond Gated Content: Other Tech to Help Generate Leads

ClearVoice

Instead, with progressive profiling, you are telling your lead capture form to show a different field each time they come back. If you are using a sophisticated marketing automation system like Marketo , HubSpot or Eloqua , you already have the ability to do progressive profiling. Others only did Facebook posts.