What is SaaS marketing? 12 proven tactics to create and execute your own strategy
accelerate agency
APRIL 12, 2023
There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. It’s a purely digital item, so the marketing strategy focus also has to be on using digital channels in a range of ways, from SaaS email marketing to content marketing.
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