Remove Automation Remove Demand Generation Agencies Remove Jigsaw Remove Marketo
article thumbnail

Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

So marketing automation vendors are understandably eager to support it in their systems. Plenty of third party applications can do this, so providing it within the marketing automation system is mostly a matter of convenience. But social is clearly growing fast and has great potential. Results are summarized in the table below. .

article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

(And before that he created and co-founded the popular marketing automation software Marketo. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. “Mergers are hard. Old Fashioneds.

CPO 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Activate the intersection of marketing, customer services and sales to attract hotter sales leads. “The Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use.

CRM 48
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

article thumbnail

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Adobe Experience Cloud Blog

I learned the right way fast, becoming a demand generation machine!). For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. It was easy for the VP of Sales to see my results via a dashboard in the CRM system.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.