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Online Marketing Institute
JULY 31, 2009
And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I 3) Marketing automation – lead by firms like Aprimo, Unica, Oracle/Siebel and SAS, this category is at the core of what Forrester calls the Marketing Technology Backbone.
Online Marketing Institute
JULY 31, 2009
TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Numeric Scoring: The Key To Lead Management Success : Comments I agree with your assessment of Eloqua's new release and in particular the improvement in the UI. Forrester® is a registered trademark belonging to Forrester Research, Inc.
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