The Point

MAY 6, 2010

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. For other companies, the decision of whether or not to take the plunge into marketing automation is less of a slam-dunk.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

SalesIntel

JANUARY 24, 2022

Although they vary in price, time to set up, and impact, they all have a common goal: to ease the workload of your sales team. . CRM Software. CRM stands for “customer relationship management.” CRM software helps keep customer accounts organized so that your company never forgets or underserves a customer.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This borders on integration of Web display with marketing automation, an extremely important trend. Every major marketing automation vendor has tried to do the same.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. It’s all heady stuff.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

Customer Experience Matrix

JULY 28, 2009

Summary: Entiera is a sophisticated consumer marketing automation system, offered as a service and at a lower price than conventional competitors. Entiera Insight is a marketing automation system primarily for companies that sell to consumers. This is unusual among consumer marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SalesIntel

FEBRUARY 28, 2024

5 LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts. 5 ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Smarte

MAY 24, 2023

A top sales database provider can provide businesses with comprehensive and reliable data that can help them identify potential customers, reach out to new markets, and grow their business. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52