article thumbnail

Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)

Engagio

(And before that he created and co-founded the popular marketing automation software Marketo. In just five short months, he’s led the integration of the B2B, DSP, intent data, and machine learning technology of Demandbase with the marketing automation-based platform of Engagio. It’s kind of like having more leads.”

CPO 71
article thumbnail

IT leaders want more than just B2B e-commerce – they want full digital process automation

Sana Commerce

More and more, IT leaders are searching for solutions that support digital process automation. Interpreting the findings from this research led to some very clear conclusions about what IT leaders are prioritizing when it comes to their software solutions and B2B e-commerce solutions specifically. IT departments can be profit drivers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

Screening resumes, whether manually or using automation, is of course a vital step in narrowing the field to the most qualified job seekers. It organizes your screening process by automating it through keyword matches or knockout questions. Use tech to automate your resume screening process. Look for common red flags.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

article thumbnail

B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. For example, an $82 CPC could be great for a company that only targets CEOs of maritime engineering companies with a $100k ACV product, but horrible for a company selling task management software to developers for $12/month.

article thumbnail

Video Intelligence Trends 2020 & 2019 Year in Review

Martech Advisor

TONIK+ is excited to be part of such a dynamic ecosystem, and we hope you’ll join us on the journey to better content, writes, Chris Graham,CPO/GM,TONIK+. A number of new technologies have both emerged and been iterated upon, allowing for previously unthinkable video analysis that’s automated, scalable, and actionable.

Trends 53
article thumbnail

8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. You can view the Marketing Automation Summit in its entirety at anytime. What is marketing automation?