landing-page Automation Correlation Leads Market2Lead 
Customer Experience Matrix
JULY 8, 2009
of visitors to eloqua.com next go to now.eloqua.com, which is the domain for client landing pages and user log-in. Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. How about it guys?
Customer Experience Matrix
MARCH 2, 2009
Lacking the resources for a detailed user survey or hands-on scenario testing, I chose to build a checklist of functions that I believe correlate with usability. In both cases, I see the basic flow as an outbound email, landing page, multi-step nurturing campaign, lead scoring, and transfer to a CRM system for sales followup.
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