Using Big Data To Target The Right Consumers With The Right Offers
Buzz Marketing for Technology
OCTOBER 10, 2013
Insight on behaviors such as previous products researched, frequency of purchases, the nature of past purchases, and ads or offers they’ve clicked can inform what content and offers you should make available to each individual, and precisely when in the process. Ditch the Rules; Get Automated. Don’t Upsell or Cross-Sell Too Soon .
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