The Lead Agency

MAY 3, 2016

Marketing Automation programs have been around for a while now, but marketers and business owners alike still struggle to understand the concept; commonly asking ‘what exactly is marketing automation’ and ‘how can it help grow my business?’. So, What Exactly is Marketing Automation? Marketing Automation Can Be Expensive.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

LeanData

JULY 13, 2020

April 28, 2020 — Leading Revenue Operations solutions provider LeanData today introduced LeanData Engagement, a new analytics offering in the company’s comprehensive portfolio of go-to-market orchestration and automation solutions. SUNNYVALE, Calif.,

Marketing Attribution 52

Marketing Attribution Analytics Account Based Marketing ABM 52

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

AUGUST 30, 2021

Research suggests that only 30 to 50% of your data is accurate. 4 Refine your ABM strategies with smart marketing automation ABM marketing strategies can rely on automation to free up your time and keep you on track with timely messaging and campaigns built around real-time data.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. But what about all those prospects that are researching solutions like yours elsewhere on the web?

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Intent Data Intent Lead Ranking Bombora 314

Zoominfo

MAY 21, 2021

Eighty-seven percent of shoppers research products online before they make a purchase, according to research from Salesforce and Publicis.Sapient. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next. Try it Now What is Intent Data?

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Intent Data Intent Lead Ranking Marketing Websites 130

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

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Marketing Automation Services Marketing Automation Automation Planning 45