Smashmouth Review - Genius.com Accelerates The Close Part 1
Smashmouth Marketing
JUNE 25, 2009
We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller. During my evaluation, I had a chance to speak with Matt West, Director of Marketing Programs at Genius.
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