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Big Takeaways From Eloqua Experience 2013

SnapApp

Three days at Eloqua Experience 2013 demonstrated the importance of asking questions, the need for content marketing, and Eloqua’s expanding app cloud. Eloqua Experience 2013 in San Fran was a blast! It’s a vital alternative to traditional marketing because prospective customers can dodge marketing messages.

Eloqua 48
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5 Simple Steps for Building Your Owned Audience

DivvyHQ

Their owned audience is not stored in a central, accessible location (CRM, ESP or marketing automation platform). Because of this permission, you have more control over the engagement and can make regular deposits in their bank of trust. Their owned audience is nothing more than their existing customer list.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine or so years, I''ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I''ve lost count). They plan to use lead scoring, as well.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

There’s a tremendous gap between lead generation and sales readiness for a complex sale that can be bridged with active nurturing programs. Buying committees are growing in number and the “aha” moment for marketers should be that influencers may not be able to say yes, but they can definitely derail the sale by saying no.

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Busting 12 Myths about Marketing Automation Tools

Hinge Marketing

Marketing Automation is more than just a new marketing buzzword and the current “shiny object” for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Let me dispel 12 of those marketing automation myths: 1.