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Key Things You Need to Know About Email Marketing Software

Webbiquity

They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Marketing automation software enables you to effectively segment and manage large email lists. Segmenting your list. Email Automation.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

List Segmentation. That’s where segmentation comes in. An email automation is a series of triggers and actions that fire automatically. Triggers can be signals such as a contact getting added to a list, opening an email, or clicking a link. Pricing-wise, they have a 60-day free trial (no credit card required).

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Gain insight into prospect segmentation and campaign messaging.