Remove websites sales-opportunities
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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Assuming you have a decent website, there’s probably one crucial element standing in the way of capturing and keeping your ideal prospects: a lead magnet. Buyers engage vendors they trust, so a lead magnet is the perfect vehicle to drive prospects into a sales funnel and build a relationship until they’re ready to buy.

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How Marketers can be as good as Google

Adobe Experience Cloud Blog

For lead scoring , start with simple scoring methods like scoring on the completeness of forms and the frequency of visits to your website. If you have a weekly meeting with sales, use part of that time to discuss scoring and then tweak based on what you and sales have decided. This will be enough to get started.