Remove Auto Responder Remove Personalization Remove Process Remove Sample
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Improve how you use White Papers for Lead Generation - Part II

Anything Goes Marketing

There are some sites out there like EA Sports (one of my favourites) that will let you download a sample of the game before actually purchasing it. What Michael failed to mention was that you typically have to register for the sample but you get his point. He uses the gaming industry as an example.

Paper 100
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3 Inbound Marketing Lessons I Wish I'd Known @ Mint.com

Hubspot

Built an excel spreadsheet of the top 25 most influential personal finance bloggers. Here’s a sample one from Mint we used. Then take that information and setup auto-responders or webinars or other activities to keep your visitors involved until they are customers. HubSpot helps you do this! Review your metrics.

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The 24 Best Email Marketing Tools

Webbiquity

A full-featured email service provider with capabilities for building auto-responder sequences, campaigns, newsletters, customized sign-up forms, RSS to email, HTML templates with drag-and-drop editing, and email marketing tracking—all with high deliverability. Sample review: “You need a tool to manage your email list and subscribers.