Adobe Experience Cloud Blog
MAY 15, 2009
For email marketing , this means you can make some guesses when setting up your first campaigns. Create an auto-responder and then start working on your first re-messaging campaigns. If this means you don’t get to go back and test a number of auto-responder messages right away that’s okay.
WebMarketCentral
NOVEMBER 27, 2005
Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. However, they monitored the program only at the very highest level: total pay-per-click (PPC) spending, and total click-throughs. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking.
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