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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

There are some fundamental, proven strategies, but you’ll need to think about how they can apply to your software and your audience when browsing through our list. The great thing about marketing is that you can test out new approaches before you launch a campaign. SEO is fundamental for any marketing growth hack. Image: DMA.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. Automation, Connection, and Trust Through the Buyer’s Journey.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

We’ve noticed that the majority of our leads and customers visit our blog at least once. Most businesses have at least one social profile, and many of your team members have their own social networks. With CRM and marketing automation tools, a business can easily segment and personalize every email marketing message.

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit : a customer relationship management (CRM) tool and email marketing software. First, consider what specific capabilities your team needs your CRM system to be able to handle. Integration.