article thumbnail

ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. Each category kicks off its own stream of messages (to the leads) and alerts (to company users), which can be spaced over time.

article thumbnail

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CRM and marketing automation: The challenges and benefits of integration

Martech

This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. Improved lead management CRM integration enables seamless transfer of lead data between sales and your marketing team, ensuring your leads are properly nurtured and receive the correct follow up.

article thumbnail

How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In fact, integration is the foundation on which HubSpot’s software was built as it connects SEO, blogging, social media, lead management, and reporting with email marketing and lead nurturing. click-through rate (CTR), but can you also see if that communication contributed to generating new leads?

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Lead Management: Auto-responders. Lead scoring. Lead nurturing. ” Put simply, marketing automation is a way to automatically connect and build relationships with both current and potential clients and customers. Direct Mail.