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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. The goal is to convert leads into long term satisfied customers.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion. For instance, you can do A/B testing of the landing pages you're promoting in your emails. Don’t limit your email testing to subject lines.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Landing pages. Lead Management: Auto-responders. Lead scoring. Lead nurturing. PPC (Pay per Click). Social Media marketing. Direct Mail. Field Sales. Print Advertising. Banner Advertising. Infographics.