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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more. But we don’t operate in an ideal world.

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. Test Sends (Test emails you sent to yourself).

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Constant Contact Review: Is It Good for Small Business?

Optinmonster

Lead Generation. You want an ESP that allows you to create self-operating processes so you can get more hours back in your day. Nurture existing leads. ” Before we jump to how much Constant Contact costs, let’s look at one other aspect of their email service: lead generation. 4) Lead Generation.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.