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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

Does your email strategy account for how and when to apply various tactics, when to test others, and a consistent process for analysis and adjustments? That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is. Optimize and Test Regularly.

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. GreenRope integrates sales functionality, marketing automation, and operations into one, customizable platform. Test Sends (Test emails you sent to yourself).

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Content Marketing Trends [Webinar Recording and FAQs]

LeadSquared

(Our strategy is sending emails through auto-responders containing demo videos, but they are not able to understand this kind of course). Entrepreneurs are generally smart guys, and they really need to see value in what you are offering. Sending video links in emails is a very good idea for training businesses. Property Videos.

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