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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. Why should you use email marketing software? Auto-responders. Image credit: rawpixel from Pixabay.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Email is a powerful marketing channel, but it's also one that presents many questions and difficulties. In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges.

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Thirteen email marketing platforms with high ROI

ClickZ

Like its name would indicate, HubSpot has three hubs, marketing, sales, and service which provide you with a complete software platform to support your email marketing strategy. These include lead-scoring packages, list-building features, contact tags, and campaign rules. Cost : Plans start at $19.95