Martech Advisor

SEPTEMBER 13, 2019

In their Artificial Intelligence (AI) survey, account-based marketing firm, Demandbase joined hands with Wakefield Research to harp on the potential that AI carries in affecting sales and marketing in leaps and bounds. In other words, it means a marketer will be at his best to create a path towards the sale. Collecting customer data.

Marketing AI 111

Marketing AI Auto Responder DemandBase Click Rate 111

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

LeadSquared

FEBRUARY 20, 2013

It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready. CRM is best suited after Lead becomes sales ready. Lead Grading.

Marketing Management 52

Marketing Management Comparison CRM Software 52

Hubspot

DECEMBER 14, 2011

With less than a third of email marketers saying they send relevant emails to segmented audiences with a clear conversion goal, this is an area ripe for improvement. That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is.

Email Marketing 28

Email Marketing Effectiveness Planning Auto Responder 28