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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Lead Management Features. Lead Management Features.

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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Responding to Leads Within an Hour Generates 7x the Conversations

Hubspot

JULY 29, 2011

An auto-responder can be a good back-up when an immediate personal response isn’t possible, but only if it’s not a canned response. Make sure your auto-responders are personalized and reflective of the experience your customer has had up to this point. What led them to this point? Automate Tailored Responses.

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