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How to Use Email Automation to Nurture Prospects

Zoominfo

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Basic Steps.

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How to Use Email Automation to Nurture Prospects

Zoominfo

They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Lead Management Features.