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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. Email messages that actually provide value also help boost your brand awareness. Auto-responders. Leads from CRM can be added to your mailing lists and included in email marketing campaigns.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. The goal is to convert leads into long term satisfied customers.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. Solution: Practice Good Email Hygiene. Solution: Earn Your Email Subscribers.

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Email Tracking & Engagement

GreenRope

Analyzing your email metrics helps identify high value contacts, filters out unresponsive leads, and helps clean up your database to improve your overall strategy. As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. Campaign Level Tracking.