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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. A solid marketing automation solution will handle your tasks elegantly, but also provide insights around your campaigns. Lead Management Features.

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

FEBRUARY 3, 2012

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Solution: Integrate Your Data Systems. Solution: Practice Good Email Hygiene. Solution: Earn Your Email Subscribers.

Email Marketing 28
Email Marketing Marketing Management Top of Funnel Deliverability 28
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