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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. How has it been for you?

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. For instance, they might like to see the possible relationships between landing pages and emails or track the sales process of an email conversion.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics.

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What is Marketing Automation? (Part I)

GreenRope

The many components of marketing automation: Lead Generation: Websites. Field Sales. Lead Management: Auto-responders. Lead scoring. Lead nurturing. Landing pages. PPC (Pay per Click). Social Media marketing. Direct Mail. Print Advertising. Banner Advertising. Infographics.