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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. The goal is to convert leads into long term satisfied customers.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Combining your different marketing databases allows for clear segmentation and the ability to better target your customers and prospects with relevant email messages.

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What is Marketing Automation? (Part I)

GreenRope

. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. But why would a business want to implement marketing automation? Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. But why would a business want to implement marketing automation? Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. But why would a business want to implement marketing automation? Lead Management: Auto-responders.

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What is Marketing Automation? (Part I)

GreenRope

. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. But why would a business want to implement marketing automation? Lead Management: Auto-responders.