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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

There are about 3 million companies with revenue between $1 million and $5 million in the U.S., ReachLocal’s new service, called ReachEdge, provides clients with a custom Web site, contact database, automated email streams to leads and customers, and automated alerts to company staff. according to Manta.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors. Forms: Survey forms, validation, and scoring are viable based on answers.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. How has it been for you?

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In its 2012 Email Marketing Benchmark Report , MarketingSherpa surveyed 2,735 companies and asked them to rank the significance of 12 common email marketing challenges. Be clear to your target audience about what they will get out of subscribing to your emails. Give them a clear description of what the value proposition is.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

We were thrilled this last time to be able to talk to Alex Terry , CMO at Conversica to talk about the findings of the highly regarded 4 P’s Report. For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries.