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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. However, don’t think that just scribbling something down and posting it on your blog is going to generate the results you want. Auto-responders. Email marketing takes on many forms.

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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

A lead magnet, also referred to as an opt-in, buzz piece or lead generation piece, can significantly reduce the time it takes to convert a lead into a paying client. Yet, I regularly come across B2B marketers who know they should have a lead magnet, but keep this task on their back burner. Plan your lead magnet.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. What is marketing automation and why is it used?

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CRM and marketing automation: The challenges and benefits of integration

Martech

CRMs are used by both marketing and sales teams to manage customer data, including information about contacts, from their job title to their engagement history, to information about companies, including their revenue, headcount, competitors and more.

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Lead Nurturing Explained: 3 Tips to Increase Qualified Leads

Hubspot

" Lead Nurturing " sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc. Simply put, lead nurturing is a system that allows you to send an automated series of emails to an early stage lead in order to pre-qualify them before handing them over to your sales team.

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10 Best Email Apps for Small Business Owners

Webbiquity

We included something for everyone’s needs on our list, so you can cherry-pick the best for your company. Drip offers free guides and online training courses on lead generation once you sign up. It’s great for managing auto-responders and marketing automation.

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No Marketing Automation? Study Finds Many B2B Companies Are Working Too Hard

Content Standard

52 percent of companies use auto-responders for inbound leads. The study itself has a full breakdown of each question from the survey, as well as how each company responded. Check out our guide to funnel-specific content creation to move your campaigns beyond building just awareness.