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5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects

Hinge Marketing

Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. The things they care about and want to solve are your gold. Call-to-action: ask readers to download your lead magnet and send them to a landing page (covered in Step 3). Create your web form and landing page for sign-ups.

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How Marketers can be as good as Google

Adobe Experience Cloud Blog

Create an auto-responder and then start working on your first re-messaging campaigns. If this means you don’t get to go back and test a number of auto-responder messages right away that’s okay. Similarly with PPC, start with one campaign made up of a few ads directed to a few different landing pages.