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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales. Lead Management Features.

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Is LeadSquared different from CRM systems: CRM and Marketing Software Comparison

LeadSquared

It helps in generating, nurturing and engaging Leads with the objective of increasing probability of converting them to customer with every interaction. LeadSquared is used by marketers to connect and engage with Leads till they become sales ready. CRM is best suited after Lead becomes sales ready. Lead Grading.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

We may know what's behind our opt-in form, but how clear is it really to a first-time site visitor who got served a pop-up window before even reading the page? That's why it's critical to set expectations with your potential subscribers so they know exactly what they're signing up for and exactly what the value is.