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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

CRM and marketing automation integrations let you know where your buyer is in their decision, in real-time. State your intention – It always helps to be honest and upfront about your intention in emails. For example, “My intention is to serve as an advisor or resource in your decision to make a change.”.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Just think about it: if you could bridge the gap between email marketing performance and social media activities, landing page conversions, or new customer acquisitions, you are that much closer to improving your sales funnel and delivering content that your community loves. Offer them content that fits with their intent and their needs.