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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

CRM and marketing automation integrations let you know where your buyer is in their decision, in real-time. State your intention – It always helps to be honest and upfront about your intention in emails. For example, “My intention is to serve as an advisor or resource in your decision to make a change.”.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

Offer them content that fits with their intent and their needs. Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them. Solution: Nurture Your Leads. Lead nurturing sometimes goes by other names: marketing automation, drip marketing, auto-responders, etc.