article thumbnail

Thirteen email marketing platforms with high ROI

ClickZ

It’s important to note here that some tools, like HubSpot and Pardot, give you a more complex offering with features like the ability to automate your email marketing. Other tools may not provide these capabilities, but still provide simple, out-of-the-box solutions for your marketing strategy. Source: Campaigner.

article thumbnail

Follow-Through is Critical to Online Marketing Efforts

WebMarketCentral

Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. I've written about this office products company's Web site before here, and that analysis still holds true – the company does have an excellent site overall, one that is feature-rich and does a lot of things right.

article thumbnail

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. The replies are rolling in from the survey of vendor features that I mentioned last week. sales automation, search engine marketing, outbound email).