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Key Things You Need to Know About Email Marketing Software

Webbiquity

The most significant difference between systems is the packaging: integrated within a CRM system versus a stand-alone app. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Increased customer loyalty.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. They also automate workflows, using data and engagements as triggers to send relevant messages. In an ideal world, this is orchestration at its finest.