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Key Things You Need to Know About Email Marketing Software

Webbiquity

If you’re not already using a marketing automation system, what will make you consider investing in email marketing automation tools ? Since campaigns run using email marketing software are completely measurable, you can quickly evaluate the performance of different campaigns. Auto-responders. CRM integration.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. They also automate workflows, using data and engagements as triggers to send relevant messages. In an ideal world, this is orchestration at its finest.