Customer Experience Matrix

JULY 10, 2013

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Emails are delivered through ExactTarget.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Brainrider

FEBRUARY 28, 2012

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. We need to change the way we think about content engagement. Related content suggestions (we call them “What Next?”

Sales Qualified Leads 40

Sales Qualified Leads Leads Lead Marketing Qualified Leads 40

TrustRadius Marketing

NOVEMBER 14, 2019

Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Dynamic Content: Landing pages and selected interactions can trigger different results to appear within content placeholders. Gain data about who shares content which content and what drives social conversations.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Digital B2B Marketing

JULY 25, 2013

From marketing automation to demand side platforms to content management systems, technology puts the right message in front of the right person at the right time. Too Many Segments, Not Enough Content. The Auto-Responder. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse' This happens: 2.

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Heinz Marketing

JANUARY 22, 2018

We’ve already featured some great guests and have a line up of awesome content and special guests into 2016. Having an auto-responder is better than nothing, but a very personal message that relates to the thing that they just asked about or the things they’ve done is going to get you better results.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57