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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media

Social Media Sales Qualified Leads Lead Ranking Lead Scoring

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?

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How to Leverage Behavioral Science Insights for Direct Mail Success

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Everything Technology Marketing

5 Steps to Social Media Leads with Content Marketing

Take the 2012 B2B Content Marketing Survey

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