Remove audience

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Sales Intelligence: What to Expect When You’re Prospecting

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You may think that a motivated sales team can easily conduct manual data mining by searching job titles and company info via Google or LinkedIn. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). What is data quality, and why is it important for sales and marketing?

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B2B is Dead – Long Live B2P

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Sales and marketing departments live and die by their ability to grasp these concepts, and a company’s success hinges an identifying the target market within each audience. In either sense, whether it’s through big budget research or social media presence, consumers are generally easier to track in B2C.

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