B2B Lead Quality: Guide to Reducing Lead Rejections and Accelerating Sales
Inbox Insight
FEBRUARY 19, 2024
Reading time: 4 minutes Why is Lead Quality the key area of focus for Demand Generation? According to our first party research conducted among our IFP audience, lead quality is the key focus for 40% of senior B2B marketers. But that’s not to say it should be disregarded.
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