The Key to Understanding New Media Is Attitude, Not Technology
B2B Memes
MARCH 28, 2012
For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. As I wrote yesterday , Pinterest is not for everybody and is not trying to be the next Facebook.
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