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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

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A quick guide to in-game advertising, the next game changer for marketers

illumin

Rocket League released in-game cars inspired by Hot Wheels (Source: Rocket League) Investing in IGA can help brands achieve more visibility, and is an effective way to differentiate their brand by using advertising channels where competition may still be low. In essence, IGA is programmatic advertising for video games.

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Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness. Intent data.

article thumbnail

Account-based Marketing Glossary: 30 Terms to Know

Strategic-IC

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness. Intent data.