BOP Design

DECEMBER 3, 2020

However, with the pandemic and ensuing lockdowns, travel restrictions, event cancellations, and overall fear of an economic downturn created havoc for a lot of companies. Because of this, future in-person networking and speaking events may not draw your target market. Is it a good idea to speak at a virtual conference?

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

The Effective Marketer

JANUARY 18, 2009

Unless you are extremely lucky (or have been kept out of the loop on what was happening with the campaign) odds are you have had your share of, let’s say, interesting events. How you approach such ‘events’ has a profound impact not only on the outcome of the said campaign but also on how your team and other professionals perceive you.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

6sense

JANUARY 20, 2022

This past December, I delivered an address at Breakthrough — our annual customer conference — where I talked about how we are in “rarefied air.” Our mission is to transform the way organizations create, manage and convert pipeline to revenue and that requires a willingness to change. A Perfect Storm.

Lead Ranking 62

Lead Ranking Work Management Marketing Automation Services Marketing Management 62

Martech

JANUARY 20, 2022

Virtual events weren’t born of COVID-19, but their development and evolution were dramatically accelerated by the pandemic. It’s indisputable that virtual events are as varied in format as their physical world counterparts. Here’s what’s inside: What is a “virtual event”? Virtual event history. Virtual event “networking.”

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Customer Experience Matrix

SEPTEMBER 13, 2023

The latest in this series of prompt-generated presentations started when I noticed that the title shown in a conference agenda didn’t match the speech I had prepared. Nor is your company’s senior management necessarily interested in giving marketing so much authority. The third requirement relates to identity management.

Work Management 149

Work Management Marketing Management Ideal Customer Profiles Paid Search Agency 149

Hubspot

JULY 3, 2012

We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! Problem is, it's hard to sort through the clutter; how do you know whether the conference you're signing up for is a total dud? This event takes place October 15-18th, 2012 in Las Vegas.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28

Hubspot

JULY 3, 2012

We have all been to some seriously yawn-inducing marketing conferences. But that's not how marketing conferences need to be! Problem is, it's hard to sort through the clutter; how do you know whether the conference you're signing up for is a total dud? This event takes place October 15-18th, 2012 in Las Vegas.

Conference 28

Conference Enterprise Management Paid Search Agency Work Management 28