Creating a Brand Voice Guide: 4 Key Considerations (and Great Examples)
ClearVoice
JULY 9, 2019
Here are four important considerations when creating a brand voice guide — and examples of brands that have really nailed their presentation, from Skype to Zendesk. What are the defining characteristics of your brand voice? What is your brand’s backstory? Your brand wants to be relatable — but is its voice also funny? Or down-to-earth?
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