Remove Article Remove Marketing Remove PageRank Remove Wikipedia
article thumbnail

You’re doing SEO wrong: it’s all about authority

Biznology

But a lot of marketers I talk to are skeptical about how to do it. For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. In the book I said you should be the Wikipedia of your most important topics. They built the content.

SEO 217
article thumbnail

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. In the meantime, this is what happened to Wikipedia: Wikipedia Growth – Source. Williams was published.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Link Velocity: How to Use Link Velocity to Your Advantage in SEO

seo.co

Link velocity can also be enhanced through different frameworks, such as social media marketing. PageRank is a number assigned to pages by Google that essentially tells us how important they are within the entire index. In return, they link back to yours on the same page, in the same post, or within an article. Linking Out.

article thumbnail

How to Use Link Building for Improving SEO

seo.co

Building links on more prominent, important pages can help you squeeze more PageRank flow out of every link you build. It’s far more important to ensure your anchor text flows naturally in the context of the article. Cite yourself on Wikipedia. Image Source: Wikipedia ). Focus your inbound links on key pages.

article thumbnail

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

This article explains the basics. Image: Wikipedia ). If you wanted to use keywords in an article you were writing, you would use a keyword tool to find a handful words that were relevant to your article. SEOmoz has also written an in-depth article on keyword research that you might find useful.

article thumbnail

The Guide to Building Linked Unstructured Citations for Local SEO

Moz

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? Structured citation building is as old as local SEO.

article thumbnail

The Trouble with Klout

Paul Gillin

It is “the emerging standard&# for measuring influence online, said Klout Marketing Manager Megan Berry in a podcast interview with Eric Schwartzman last month. Both are sought-after speakers and the subject of extensive Wikipedia articles. I just hope those clients aren’t taking this metric too seriously.