Remove keyword websites
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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

How can search marketers use techniques like testing and keyword match types to improve results? Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. 10 tactics for lowering your website’s bounce rate by iMedia Connection.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

In this article, we’ll review the basics of why attribution matters , and evaluate seven different marketing attribution models by looking at how they work, the pros, cons and best use cases for different campaign types. . . Goal configuration is a topic best reserved for another article. It’s too simplistic. .